Berkshire, United Kingdom (12th February 2013) – Mizuno, an internationally renowned provider of running shoes, has launched the latest edition of its flagship running shoes, the Wave Rider 16.
The Japanese company, which was founded in 1906, states that the Wave Rider 16 is its most iconic running shoe to date and is lighter, faster, and smoother than ever before. The shoes have been used as part of Mizuno’s ‘Moments’ campaign and contain several innovative improvements.
Dynamotion fit is a number of strategically positioned support panels in the shoe that are placed to ensure a better fit to the runner’s foot. This technology has been developed to provide support and improve the way the foot moves throughout the stride. Another advancement is SR Touch technology. Part of this is the new SmoothRide Foam, a shock-absorbing compound that is lighter and more responsive than its predecessor, the VS-1.
The Wave Rider 16 is lighter than its previous incarnation, weighing in at 280g compared to the 310g of the Wave Rider 15, thanks to the reengineering of lighter materials, support straps, and mesh construction.
A spokesperson from Mizuno said: “The Mizuno Wave Rider shoe has been a favorite amongst runners for years. They have come to rely on its superior feel whilst running, allowing a smoother transition and better running action. The Wave Rider 16 is no different. It takes everything that made its predecessors so innovative and builds on it, making it the most advanced Wave Rider yet. The development of Dynamotion Fit and SR Touch means that runners will benefit from a lighter, comfier, and more responsive running shoe that has all the hallmarks of what makes Mizuno footwear so renowned.”
For more information about Mizuno, the Wave Rider 16, or any of their other athletic footwear, contact them on +44 (0) 1189 362 100 or visit their website at http://www.mizuno.eu/
About Mizuno:
Since its founding in Osaka, Japan in 1906, Mizuno has become a leading name brand in the performance footwear and sportswear industries, with products available in more than 50 countries worldwide. Mizuno specializes in designing and manufacturing footwear for running, football, handball, volleyball, and myriad other sports using innovative technologies unique to their brand, including Wave, Dynamotion Fit, and SR Touch, offering footwear renowned internationally for its suitability to particular sports, athlete types and performance styles.
Contact:
Lauren Jackson
Mizuno Corporation
612 Reading Road
Winnersh, Wokingham
Berkshire, UK
Zip: RG41 5HE
Tel: 0118 936 2100
Email: pr@clickconsult.com
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